LANDBACK.ART

In partnership with For Freedoms and NDN Collective, we brought LANDBACK.Art to life—a transnational billboard project spanning the United States, Mexico, and Canada. The initiative transformed public space into a platform for Indigenous-led dialogue, placing art, sovereignty, and stewardship at the center of a cross-border conversation.

Challenge

The concept of LANDBACK is often flattened or misunderstood, reduced to provocation rather than examined through its cultural, historical, and future-focused dimensions. The challenge was to introduce nuance and clarity—reframing LANDBACK as an Indigenous-driven vision for care, responsibility, and collective well-being, while reaching broad audiences across multiple geographies.

Solution

We collaborated with 25 Indigenous artists, each invited to respond to a single prompt: What does LANDBACK mean to you? Their answers took shape as large-scale billboards, turning highways and cityscapes into sites of reflection, visibility, and education.

Beyond the installations, we led the development of community activations that encouraged audiences to encounter the work together, engage with the artists’ perspectives, and deepen their own understanding of LANDBACK. By centering Indigenous voices in public space, LANDBACK.Art expanded the conversation—shifting it from abstraction to lived meaning and collective responsibility.