LANDBACK.ART

LANDBACK.Art was brought to life in partnership with For Freedoms and NDN Collective. This billboard project spanned the United States, Mexico, and Canada, transforming public space into a platform for Indigenous-led dialogue and placing art and land sovereignty at the center of a cross-border conversation.

Challenge

The concept of LANDBACK is often oversimplified or misunderstood, reduced to provocation rather than explored through its cultural, historical, and future-focused dimensions. The challenge was to bring nuance and clarity, reframing LANDBACK as an Indigenous-driven vision for care, responsibility, and collective well-being while reaching diverse audiences.

Solution

We collaborated with 25 Indigenous artists, each responding to a single prompt: What does LANDBACK mean to you? Their responses became large-scale billboards, turning highways and cityscapes into sites of reflection, visibility, and education.

Beyond the installations, we developed community activations that invited audiences to experience the work together, engage with the artists’ perspectives, and deepen their understanding of LANDBACK. By centering Indigenous voices in public space, this project expanded the conversation, shifting it from abstraction to lived meaning and mutual responsibility.