COMMUNITY MADE

Together with the team at Levi’s® we led the creative direction and cultural strategy for a collaboration partnering with Mexica artist and activist Xiuhtezcatl, alongside the Anahuacalmecac school. The project emphasized community and lived experience, positioning Indigenous voices at the center.

Challenge

To amplify Indigenous perspectives within Latinx Heritage Month, addressing underrepresentation while creating a culturally authentic story that honors the power of collaboration.

Solution

We developed a collaborative framework that elevated the school's students as creators, giving space for them to share their stories in their own voices. The initiative went beyond symbolic gestures, translating culture into tangible impact through the special edition Levi’s® SecondHand Trucker Jacket.

Through thoughtful storytelling and design, the work connected history, community, and visibility while fostering a meaningful dialogue.